Come on, let’s print again, like we did last summer
Let’s print again, like we did last year
Do you remember when machines were hummin’
Yeah let’s print again, printin’ time is here!
Press checks make me a bit loopy, since for the most part they’re all about sitting in a tiny room and waiting for someone to get you, so you’ll have to excuse the ode to Chubby Checker. Once again, we’re here at Publication Printers, making sure all the colors are right (which is really what press checks are all about). Because I have no idea what I’m doing, I always bring our graphic designer along with us to explain what it means when they ask if we should add a little more yellow or pull out a little more red.
It all starts with the waiting game. We get told by our rep that we’ll be on the press Wednesday. Then we wait for the call to let us know approximately what time they’ll start printing. This time around, our time slot is 1:45PM.
Once we get the word, we head down say hello to our rep and prepare to camp. Because we print a 60 page catalog, it has to be done in chunks. Three chunks to be exact. So, we park it in the customer lounge where we can either do work on our respective laptops or watch Pete’s Dragon or Trading Places on VHS (ok, they have DirecTV too, but how funny is it to see VHS connected to a tube TV??).
After hanging out for a while, we get the call that our first batch is ready for review. We head over to the review station and that’s where the color negotiations begin.
See, the way it works is that if you add or remove color to make one page look better, it impacts all the rest of the pages on the sheet. We print 16 pages at a time, so when we make a color change to correct one page, we have to make sure it doesn’t disrupt the look of the other 15 pages. After we finish our color negotiations and sign off on the print, it’s back to the waiting room.
Assuming nothing goes wrong, the whole process should take about 4-6 hours, which means with any luck we’ll be done by 6-7PM. Oh, and the catalog will be mailing in October. If you aren’t on our mailing list (meaning you’ve never ordered from us before or requested a catalog before), head over to the catalog request page so you can get signed up for one.
Well, after much of the proverbial blood, sweat and tears, the new 2011 PoolDawg catalog is now at the printer waiting for a print date (which will likely be in the next day or two).
This year’s theme is all about both the rock and the roll. If you click on the picture below, you’ll see that our spokesdawg Frank is decked out in a heavy metal style dog collar, standing proudly on the stage in front of a sweet drum set.
In addition to featuring tons of new products, you’ll also find plenty of pictures of Frank with some of the folks he met in 2010. As for when you can expect to receive your new catalog, they’ll be mailing throughout the month of October. If you aren’t on our list (or you don’t think you’re on our list) and you want a free catalog, be sure to sign up here.
As most of you know, the new 2010 PoolDawg catalog is in the process of being mailed. If you live east of the Mississippi, you should be getting your catalog in the mail any day now (if you haven’t already received it). That being said, I know some of you are chomping at the bit to see the new book. With that in mind, we’ve gone ahead and set up a couple different ways that you can see the catalog before it hits your mailbox. First, we’ve uploaded the catalog so you can flip through it all online. Just click on the image below and it will open up the catalog on your screen.
If you’d prefer to download it and print it out yourself, just click on the link below and it will open up for you as a .pdf file. The file is pretty big though (20MB), so if you don’t have a high speed connection it might take a while for it to download.
As always though, the catalog only represents a small sample of what we have to offer. If you’d like to see all the products we sell, we encourage you to go over to the website at www.pooldawg.com and check out our entire offering.
Of course if you want one in the mail and haven’t put yourself on the list, you can just fill out the form to get a copy of our billiards catalog mailed to you (please allow 2-3 weeks for delivery).
Its an annual tradition here at PoolDawg. Every year around this time we get a call from our friends over at the web press telling us to come down to do a press check. Basically, the press check entails driving down to the printer, sitting in a little room with a little TV and some very dated movies and every couple hours, check to make sure the color looks good on our new catalog.
The good news is that everything is going swimmingly and our new 2010 catalog is almost done. We’ve reviewed 3 of the 4 sections in just under 5 hours, so another couple hours and we’ll have put the catalog to bed. Once the catalog is done printing, they’ll bind it, send it to the mail house and a few short weeks later, you’ll have a brand spanking new catalog in your mailbox.
If you haven’t signed up for the catalog or aren’t sure if you’re on the list, go ahead and fill out our catalog request form. The catalog looks absolutely slammin’ and has a bunch of new cues, cases and accessories.
Good news, bad news. The bad news is that we’re now officially out of 2009 catalogs. We sent out the last batch and are completely tapped. The good news is that the 2010 catalog is just around the corner. The catalog is built, so we’re just doing the spell check, price check, image check routine.
This year’s catalog is going to have a little different feel to it. In the past, we’ve gone with the sort of “underground club” feel, but this year we wanted to try something different. Here’s a sneak peek of a couple of the pages from our upcoming catalog:
As always, the new catalog will be filled with both new products as well as our most popular and best selling items. Its still going to be a bit of a “greatest hits” style catalog instead of trying to cram 3000+ products into 60 pages.
If you’ve put in a catalog request in the past couple of weeks, you’ll be at the top of the list for getting the new book. We’re hoping to have it printed sometime in the next few weeks, so just keep hanging in there and we’ll get you a catalog as soon as we can.
By the way, if you’re not on the list (or aren’t sure if you’re on the list), justfill out our catalog request form and we’ll make sure you get a copy of the new catalog when it comes out.