Ask PoolDawg: How We Pick New Products

On October 18, 2011, in Ask PoolDawg, by Michael Feiman

A couple weeks ago I asked for some suggestions on blog topics. One person responded (thank you Poolriah!) asking me to talk about how we go about picking new products to add for our website. Since he was nice enough to ask, I’m more than happy to share.

Step 1: Let us know that you have new products coming out
Since there’s really only one B to B industry show and we rarely attend it, finding new products is always challenging. Most of the time, we get calls, catalogs, emails, etc from manufacturers and distributors letting us know that new product is coming.

Step 2: Provide us with free samples
Nothing makes it easier to decide whether or not to carry something than a sample of the product. If we get samples, we can pass it around the office and get opinions on it. Pictures in catalogs or on websites are fine for pool cues, but if it’s a new tool, we’re going to need to try it out ourselves.

Step 3: Show us you’re supporting your product
If I’m going to pick up a product, I want to know that the manufacturer is out there drumming up interest for it (especially if we’re warehousing the item). Products don’t sell themselves and when you consider the fact that it will be on the virtual shelf with 3,000 other items, if people don’t know about the product, they’re not likely to buy it.

Step 4: Keep it in stock
There’s nothing worse than a product that’s perpetually out of stock. Some might tell you that it creates pent of demand for the product, but the reality is it just irritates customers and makes us look bad. When there’s something a customer wants and we don’t have it in stock, we get the brunt of the anger even though we have no control over the manufacturing process. If we can’t get a consistent flow of product, I don’t want to carry it.

Got other questions?  Just ask and I’ll see what I can do to shine a light!

 

2 Responses to Ask PoolDawg: How We Pick New Products

  1. p00lriah says:

    thanks for writing the post, mr. feiman. i must say that your hard work have paid off. when you’ve expanded your business to a point where you can rely on others to find you, that’s a pretty good position (no pun intended) to be in. i’d imagine a smaller retail company would have to go to the manufacturers to secure supplies. there are perks for being successful!

    for a possible future topic, how did you decide on the company’s brand image? were there focus groups involved, or did you have a firm idea of what you want?

  2. Art Pearson says:

    To whom it may concern:
    Hello everyone who reads this Is there any one or any company that would like me to promote there product. I live in a small town in San Diego called Ramona there is APA here and I am on a team but cant afford a good cue I have a cue from walmart but not doing that bad theres a couple of people on the league have the money and resources to look and play good that I think need some equals but can’t do right now. I am a 47 year old male that would love to either work for a company or promote their product is there any info you can give me or products to get better all the way around. Please let me know or help out that would be great.
    Art Pearson

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