2012 PoolDawg Catalog – First Build

On June 21, 2011, in PoolDawg Catalog, by Michael Feiman

Every year around this time our wonderful graphic designer delivers me the first build of our new catalog.  Once again, the catalog looks completely awesome.  This year we’re going with a little less Frank and a little more pool.  It isn’t that we don’t love our mascot (because we do), we just want to remind everyone with our cover that while Frank is a rock star, our primary focus is selling billiard supplies.

You’ll have to wait on the cover, but here’s the first build of one of our inside spreads:

As per usual, we’ll be mailing the catalog in the late fall (typically right around the time we run out of 2011 catalogs).  I’ve been asked several times why we don’t do quarterly catalogs instead of just an annual.  There are a few reasons, but the biggest is that we simply don’t have the bandwidth to put together a catalog more than once per year.  Sure, we could change the cover to give it a new look and re-mail, but it really seems like a waste of trees.  Plus, I don’t have it in me to do all that copywriting more than once per year (which is what I’m currently knee deep in).

As to why we don’t put all the products in our catalog (we’ll be doing 60 pages again this year), that’s why we have a website.  Our catalog is more of a “new releases and greatest hits”.  At any rate, I just thought I’d share a glimpse of what the new book is going to look like.  You’ll have to wait for the fall to see the cover though.


5 Responses to 2012 PoolDawg Catalog – First Build

  1. Jonathan Houk says:

    I was just wondering if you guys carry those chalk pouches that Kelly Fisher and Karen Corr use, the one where they hook it on the waistband and put the chalk there. It’d be great if you do. Thanks so much.

  2. Hi Jonathan. Unfortunately we don’t. I’ve seen both Karen and Kelly wearing those, but I’ve never been able to track down the manufacturer.

  3. Jonathan Houk says:

    I believe they’re made by snooker manufacturers like Riley and Peradon. Those pouches are available online but they typically are from English and European shops. I’d much rather buy it from American stores in case there’s something wrong with the product and I’ll have to exchange it. I’d imagine it is a hassle to do exchange with overseas companies.

  4. Hmm… if Riley and/or Peradon carry those, it could be something to bring in. Part of it will of course depend on margins, but I’ll have our purchasing guy check it out with our reps there. Thanks for the tip!

  5. Elias Cruz says:

    It the BEST!!!!!!!!!!!!!!!!!

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